Generating Traffic: A Self-Evident Truth

Professional Blogging, NetBuisness 101

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I want more traffic. And I suspect so do all of you reading this. On any self-respecting blog about bolgging, traffic, seo, money making, etc. you’ll find at least one, and probably more, posts about getting traffic to your site, no matter what kind of site you have. Blogs, e-commerce sites, affiliate sites…no web site is doing any business if it doesn’t get visited.

In addition to all of the theory and techniques out there (including another post I have here), I want to offer this as a practical observation, which in turn validates one of those concepts everyone has already heard ad nauseum.

If you want people (and I suppose robot crawlers too) to come to your site, and come back again and again, you must write, or at least post, something new as frequently as possible. The reason I’m calling this an observation is because as I lay in bed thinking about this blog and what I should be doing to improve it I realized that I simply haven’t been writing here enough.

Why is this such a revelation to me?

Beacuse I’ve also noticed that I’ve spent so much more time reading other people’s blogs than tending to my own. And the number one reason, by far, that I keep returning to those other blogs (see the blogroll here) and spending…notice I didn’t say wasting…valuable writing time reading their blogs instead of writing my own is because there is always something new to read! That simple.

Now here’s a minor caveat. The only reason I know to go back to one of my favorite blogs and read something there is because my rss reader constantly shows me what my favorite writers have posted. And of course to get into my rss reader they had to have posted something sometime that really impressed me enough to subscribe.

Once I did that though, I almost have to go back for more if, and only if, something new shows up on the feed. The moral of the story? Write something outstanding on your site to get casual readers who may be just passing (or linking in…nothing hurts more than wasting a generous backlink from a friend) by to stop…and subscribe. Then, crucially, fill their feed reader with new exerpts, or full feeds, all the time.

Yes I know that’s a bit of an over-simplification…how for example do you get that all- important outstanding- better known as “pillar”- posting on your site to begin with, to get those subscribers in the first place. There is much written and taught on that subject all over the ’sphere and I’ll write on that in the near future too.

Here’s one good resource on that subject…Yaro Starak’s Blog Profits Blueprint goes pretty deep into this, as does his Blog Mastermind program…definitely worth viewing, as Yaro has the documented success to back up his writing!

The point, as I see it, is that if I want people to come here often enough to become statistically significant…to matter even just to me and my ego…I need to give them something to come back for. I know this because there is already a group of bloggers who have collectively grabbed my attention enough to keep me coming back to them again and again…and it’s worth the trip every time I choose to go.

Make it worth your readers time to come back and they will… I know I do. I also know not that many come here frequently, yet….that I plan to change!

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tcs @ July 3, 2007