AdSense - Does it Make Sense? Or Cents!
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Any of the established pro bloggers out there would tell me, and I would heartily agree, that this site is much too young, and I personally am way too inexperienced, to be able to write with authority about Google’s Adsense.
But I can share with you a couple of interesting posts I’ve recently found on the subject.
The 4C Club
The first post, How To Make 4C a Week From Your Blog, comes from one of my new faves in the sphere, Rich Minx.
The post itself is not new, from May 12th to be precise, but it is new to me and in my opinion timeless in its appeal anyway. When you click the above link and read it yourself, you’ll discover two things that will tell you, first, all you need to know about the Rich Minx and why I subscribed on the first visit to her site, and second, something a little more serious about the adsense reality for many of us just-reaching-toddlerhood bloggers.
The whole post is tongue-in-cheek, except I think for the screen shot of her actual 4c earnings report from adsense. But the reason I thought this post was worth linking to here is because by the time you get to #10 of her top secrets on “how you too can make 4c a week,” you will, if you were paying attention at all, have learned something invaluable about growing a blog from a sometime hobby to an actual money maker.
If that weren’t enough (I’m rapidly discovering it never is for me when I’m browsing her site) she followed up that post with The 4c Bloggers Club…a chance for those of us aspiring to such lofty heights to join in the quest of this money blog. I’m hoping this post will get me in…especially because I have a thing for purple elephants!
But Seriously…
On another site I have a growing respect for, The Article Writer, Matt K. has a post with this title: I’ve Kissed AdSense Good-Bye!
Though the title seems to say it all, I highly recommend reading the whole article to learn how an experienced and obviously professional writer and blogger arrived at that somewhat startling decision.
Matt’s argument has two distinct and important dimensions to it. In a strictly empirical sense, he experienced a significant decline in AdSense revenues brought on, he believes, by external circumstances within his chosen niche at the time, which led him to conclude his AdSense results were really not worth the clutter on his site any more.
But perhaps more importantly, he describes his break from AdSense this way:
“As for me, monetization is secondary as I want my readers to come away from this blog with information that will empower them. If what I write helps my readership, then I believe I have succeeded in my endeavor — to write high quality articles that cause readers to take some sort of action.”
Please do visit his site and see for yourself how this approach to blogging can result in more value for your readers, which, as in Matt’s case, can then enhance one’s reputation in both the online and offline business worlds. I for one appreciate Matt’s decision and believe and hope it will prove to be as beneficial to him as it is to those of us who stand to gain from his shared experiences.
Sphere: Related Contenttcs @ August 1, 2007
Thank you for the kind words, Tom. Inasmuch as AdSense can be a valuable monetization tool, ads can distract readers as they are meant to do one thing: cause people to click, leave the site, and do business elsewhere.
I’d rather lose some of that potential to make money (in the short run) then have people leave my blog midstream. Just last week I landed a new customer who liked what she read, proving that I am on the right track with my ad policy.